{"id":276,"date":"2023-06-28T10:38:13","date_gmt":"2023-06-28T08:38:13","guid":{"rendered":"https:\/\/master.us.es\/mumiaus\/?page_id=276"},"modified":"2023-11-01T11:46:59","modified_gmt":"2023-11-01T10:46:59","slug":"objetivos-formativos","status":"publish","type":"page","link":"https:\/\/master.us.es\/mumiaus\/objetivos-formativos\/","title":{"rendered":"Objetivos formativos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"276\" class=\"elementor elementor-276\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87f0c5d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"87f0c5d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e819a1b\" data-id=\"e819a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6007019 elementor-widget elementor-widget-heading\" data-id=\"6007019\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Objetivos formativos<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c89c79c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c89c79c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a642c21\" data-id=\"a642c21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5cd050 elementor-widget elementor-widget-text-editor\" data-id=\"d5cd050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El <strong>M\u00e1ster Universitario en Marketing e Investigaci\u00f3n Aplicada<\/strong> tiene como objetivo prioritario formar profesionales, analistas e investigadores que compaginen el rigor de sus conocimientos te\u00f3ricos con excelentes habilidades en el manejo de datos emp\u00edricos y una capacidad de an\u00e1lisis de problemas relevantes en los \u00e1mbitos de la gesti\u00f3n y direcci\u00f3n de marketing e investigaci\u00f3n de mercados.<\/p><p>Para lograr dicho objetivo, se combinan la excelencia investigadora y experiencia acad\u00e9mica de profesorado de cinco departamentos de la Universidad de Sevilla.<\/p><p>Esta formaci\u00f3n de posgrado permitir\u00e1 al estudiante:<\/p><p>a) obtener una formaci\u00f3n de alto nivel en gesti\u00f3n de marketing e investigaci\u00f3n de mercados con la incorporaci\u00f3n de t\u00e9cnicas y herramientas para la investigaci\u00f3n cualitativa y cuantitativa; <br \/>b) desarrollar habilidades de an\u00e1lisis e interpretaci\u00f3n de los datos y la informaci\u00f3n proveniente del mercado; <br \/>c) capacitaci\u00f3n en t\u00e9cnicas de investigaci\u00f3n y conocimiento de las tendencias del marketing para su desarrollo profesional o para la realizaci\u00f3n del programa de doctorado en Gesti\u00f3n Estrat\u00e9gica y Negocios Internacionales en las l\u00edneas de investigaci\u00f3n relativas al marketing y la investigaci\u00f3n de mercados.<\/p><p>Otros objetivos formativos que se pretenden alcanzar con este m\u00e1ster son los siguientes:<\/p><p>&#8211; Despertar el inter\u00e9s investigador en los alumnos para que algunos puedan iniciar la carrera investigadora. De esta forma, conseguir que algunos se matriculen en alguno de los programas de doctorado que ofrece la Universidad de Sevilla dentro del \u00e1rea de empresa y negocios.<br \/>&#8211; Fomentar la reflexi\u00f3n y el pensamiento cr\u00edtico en el diagn\u00f3stico y el desarrollo de soluciones a problemas de marketing que puedan surgir en las diversas organizaciones donde podr\u00edan trabajar.<br \/>&#8211; Fomentar la comunicaci\u00f3n de conclusiones, as\u00ed como de los conocimientos y fundamentos que las sustentan, de forma clara y sin ambig\u00fcedades a diferentes audiencias.<br \/>&#8211; Haber desarrollado las habilidades que les permitan un aprendizaje permanente, continuo, de forma aut\u00f3noma y orientado hacia la mejora continua.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d3308d\" data-id=\"3d3308d\" 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data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-vertical hfe-nav-menu-layout vertical\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Men\u00fa<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-vertical hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\">\n\t\t\t\t\t<ul id=\"menu-1-d05b2ab\" class=\"hfe-nav-menu\"><li id=\"menu-item-317\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/objetivos-formativos\/\" class = \"hfe-menu-item\">Objetivos formativos<\/a><\/li>\n<li id=\"menu-item-315\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/estructura-del-plan-de-estudios\/\" class = \"hfe-menu-item\">Estructura del plan de estudios<\/a><\/li>\n<li id=\"menu-item-311\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/calendario-y-horario\/\" class = \"hfe-menu-item\">Calendario y horario<\/a><\/li>\n<li id=\"menu-item-314\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/practicas-externas\/\" class = \"hfe-menu-item\">Pr\u00e1cticas externas<\/a><\/li>\n<li id=\"menu-item-313\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/sistema-interno-de-garantia-de-calidad\/\" class = \"hfe-menu-item\">Sistema interno de garant\u00eda de calidad<\/a><\/li>\n<li id=\"menu-item-316\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/perfiles-de-ingreso\/\" class = \"hfe-menu-item\">Perfiles de egreso<\/a><\/li>\n<li id=\"menu-item-312\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/master.us.es\/mumiaus\/comision-academica\/\" class = \"hfe-menu-item\">Comisi\u00f3n acad\u00e9mica<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Objetivos formativos El M\u00e1ster Universitario en Marketing e Investigaci\u00f3n Aplicada tiene como objetivo prioritario formar profesionales, analistas e investigadores que compaginen el rigor de sus conocimientos te\u00f3ricos con excelentes habilidades en el manejo de datos emp\u00edricos y una capacidad de an\u00e1lisis de problemas relevantes en los \u00e1mbitos de la gesti\u00f3n y direcci\u00f3n de marketing e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-276","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":26,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages\/276\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages\/276\/revisions\/841"}],"wp:attachment":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/media?parent=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}