{"id":280,"date":"2023-06-28T10:40:21","date_gmt":"2023-06-28T08:40:21","guid":{"rendered":"https:\/\/master.us.es\/mumiaus\/?page_id=280"},"modified":"2026-10-08T17:55:36","modified_gmt":"2026-10-08T15:55:36","slug":"estructura-del-plan-de-estudios","status":"publish","type":"page","link":"https:\/\/master.us.es\/mumiaus\/estructura-del-plan-de-estudios\/","title":{"rendered":"Estructura del plan de estudios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"280\" class=\"elementor elementor-280\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73ba536 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"73ba536\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b4c5da\" data-id=\"4b4c5da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b953f70 elementor-widget elementor-widget-heading\" data-id=\"b953f70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Estructura del plan de estudios<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d80eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d80eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd613da\" data-id=\"bd613da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23301f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b23301f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/master.us.es\/mumiaus\/wp-content\/uploads\/2026\/10\/Guia-MUMIA-2026-2027-1.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-project-diagram\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Gu\u00eda del estudiante MUMIA-US 26\/27<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eead2e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eead2e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba610f2\" data-id=\"ba610f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ec5344 elementor-widget elementor-widget-text-editor\" data-id=\"7ec5344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!DOCTYPE html>\n<html lang=\"es\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Estructura del Plan de Estudios &#8211; MUMIA<\/title>\n    <style>\n        :root {\n            \/* Cabecera Principal (Verde Institucional Web US\/MUMIA) *\/\n            --header-green: #007a33;\n\n            \/* Secci\u00f3n I y III: Verde Institucional *\/\n            --green-text: #007a33;\n            --green-bg-main: #e8f4e8;\n            --green-bg-alt: #d5e8d4;\n            --green-border: #a2d1a4;\n\n            \/* Secci\u00f3n II: Naranja Institucional *\/\n            --orange-text: #be5100;\n            --orange-bg-main: #fdeee0;\n            --orange-bg-alt: #fcd2b2;\n            --orange-border: #f7b27d;\n\n            \/* Texto General *\/\n            --text-black: #000000;\n        }\n\n        body {\n            font-family: 'Segoe UI', Arial, Helvetica, sans-serif;\n            background-color: #f4f4f4;\n            padding: 30px 15px;\n            margin: 0;\n            display: flex;\n            justify-content: center;\n        }\n\n        .tabla-contenedor {\n            width: 100%;\n            max-width: 1000px;\n            background-color: #ffffff;\n            border-radius: 6px;\n            box-shadow: 0 4px 12px rgba(0, 0, 0, 0.12);\n            overflow: hidden;\n            border: 1px solid #cccccc;\n        }\n\n        table.plan-estudios {\n            width: 100%;\n            border-collapse: collapse;\n            text-align: left;\n            font-size: 15px;\n        }\n\n        \/* 1. CABECERA: VERDE TEM\u00c1TICO DE LA WEB *\/\n        table.plan-estudios thead th {\n            background-color: var(--header-green);\n            color: #ffffff;\n            font-size: 15px;\n            font-weight: 700;\n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n            padding: 14px 16px;\n            border: none;\n        }\n\n        table.plan-estudios thead th.col-center {\n            text-align: center;\n        }\n\n        \/* Celdas Generales *\/\n        table.plan-estudios td {\n            padding: 11px 16px;\n            vertical-align: middle;\n        }\n\n        \/* Columna M\u00f3dulo \/ Materia (Negrita estructural) *\/\n        .modulo-cell {\n            font-weight: 700;\n            font-size: 13px;\n            letter-spacing: 0.3px;\n            text-transform: uppercase;\n            width: 30%;\n            vertical-align: top !important;\n            padding-top: 14px !important;\n            line-height: 1.4;\n        }\n\n        \/* Hiperv\u00ednculos de las Asignaturas (Negro sin negrita) *\/\n        .asignatura-link {\n            color: var(--text-black) !important;\n            font-weight: 400 !important;\n            text-decoration: none;\n            transition: text-decoration 0.2s ease, opacity 0.2s ease;\n        }\n\n        .asignatura-link:hover {\n            text-decoration: underline;\n            opacity: 0.75;\n        }\n\n        \/* 2. SECCI\u00d3N I & III: VERDE *\/\n        tbody.sec-verde .modulo-cell {\n            background-color: var(--green-bg-alt);\n            color: var(--green-text) !important;\n            border-left: 5px solid var(--green-text);\n            border-right: 2px solid var(--green-border);\n        }\n        tbody.sec-verde tr {\n            background-color: #ffffff;\n            border-bottom: 1px solid var(--green-border);\n        }\n        tbody.sec-verde tr:nth-child(even) {\n            background-color: var(--green-bg-main);\n        }\n\n        \/* 3. SECCI\u00d3N II: NARANJA *\/\n        tbody.sec-naranja .modulo-cell {\n            background-color: var(--orange-bg-alt);\n            color: var(--orange-text) !important;\n            border-left: 5px solid var(--orange-text);\n            border-right: 2px solid var(--orange-border);\n        }\n        tbody.sec-naranja tr {\n            background-color: #ffffff;\n            border-bottom: 1px solid var(--orange-border);\n        }\n        tbody.sec-naranja tr:nth-child(even) {\n            background-color: var(--orange-bg-main);\n        }\n\n        \/* Tipo y ECTS: Texto Negro Regular (Sin negrita) *\/\n        .tipo-cell {\n            text-align: center;\n            width: 13%;\n            font-size: 14px;\n            color: var(--text-black) !important;\n            font-weight: 400 !important;\n            font-style: normal;\n        }\n\n        .ects-cell {\n            text-align: center;\n            width: 8%;\n            font-size: 14px;\n            color: var(--text-black) !important;\n            font-weight: 400 !important;\n        }\n    <\/style>\n<\/head>\n<body>\n\n<div class=\"tabla-contenedor\">\n    <table class=\"plan-estudios\">\n        <!-- T\u00cdTULO PRINCIPAL: VERDE TEM\u00c1TICO DE LA WEB -->\n        <thead>\n            <tr>\n                <th>M\u00f3dulo \/ Materia<\/th>\n                <th>Asignaturas<\/th>\n                <th class=\"col-center\">Tipo<\/th>\n                <th class=\"col-center\">ECTS<\/th>\n            <\/tr>\n        <\/thead>\n\n        <!-- SECCI\u00d3N I: VERDE -->\n        <tbody class=\"sec-verde\">\n            <tr>\n                <td class=\"modulo-cell\" rowspan=\"9\">I. MARKETING Y ESTRATEGIA<\/td>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150006\" target=\"_blank\" class=\"asignatura-link\">Estrategias de marketing y direcci\u00f3n comercial<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150010\" target=\"_blank\" class=\"asignatura-link\">Investigaci\u00f3n de marketing<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150003\" target=\"_blank\" class=\"asignatura-link\">Creaci\u00f3n de empresas e Innovaci\u00f3n<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150005\" target=\"_blank\" class=\"asignatura-link\">Estrategias de Marketing avanzadas<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">6<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150007\" target=\"_blank\" class=\"asignatura-link\">Estrategias y t\u00e9cnicas de segmentaci\u00f3n y posicionamiento<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">6<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150019\" target=\"_blank\" class=\"asignatura-link\">Tendencias de consumo<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150011\" target=\"_blank\" class=\"asignatura-link\">Marketing Digital<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150004\" target=\"_blank\" class=\"asignatura-link\">Estrategia empresarial avanzada<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">6<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150012\" target=\"_blank\" class=\"asignatura-link\">Plan de marketing en la pr\u00e1ctica<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n        <\/tbody>\n\n        <!-- SECCI\u00d3N II: NARANJA -->\n        <tbody class=\"sec-naranja\">\n            <tr>\n                <td class=\"modulo-cell\" rowspan=\"8\">II. T\u00c9CNICAS DE INVESTIGACI\u00d3N APLICADAS AL MARKETING<\/td>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150017\" target=\"_blank\" class=\"asignatura-link\">T\u00e9cnicas de investigaci\u00f3n cualitativa en entornos comerciales<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150018\" target=\"_blank\" class=\"asignatura-link\">T\u00e9cnicas de neurociencias aplicadas al marketing<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150016\" target=\"_blank\" class=\"asignatura-link\">T\u00e9cnicas de exploraci\u00f3n de datos<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150009\" target=\"_blank\" class=\"asignatura-link\">Introducci\u00f3n a la miner\u00eda de datos<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150015\" target=\"_blank\" class=\"asignatura-link\">T\u00e9cnicas de an\u00e1lisis confirmatorio-predictivo de datos<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150001\" target=\"_blank\" class=\"asignatura-link\">Aplicaciones de la miner\u00eda de datos a la investigaci\u00f3n de mercados<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150002\" target=\"_blank\" class=\"asignatura-link\">Ciencia de Datos aplicada al marketing con R<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150008\" target=\"_blank\" class=\"asignatura-link\">Habilidades para la investigaci\u00f3n aplicada en marketing<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n        <\/tbody>\n\n        <!-- SECCI\u00d3N III: VERDE -->\n        <tbody class=\"sec-verde\">\n            <tr>\n                <td class=\"modulo-cell\" rowspan=\"2\">III. TRABAJO FIN DE M\u00c1STER<\/td>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150013\" target=\"_blank\" class=\"asignatura-link\">Pr\u00e1cticas externas en empresas<\/a><\/td>\n                <td class=\"tipo-cell\">Optativa<\/td>\n                <td class=\"ects-cell\">4<\/td>\n            <\/tr>\n            <tr>\n                <td><a href=\"https:\/\/www.us.es\/estudiar\/que-estudiar\/oferta-de-masteres\/master-universitario-en-marketing-e-investigacion-aplicada\/52150014\" target=\"_blank\" class=\"asignatura-link\">Realizaci\u00f3n del TFM<\/a><\/td>\n                <td class=\"tipo-cell\">Obligatoria<\/td>\n                <td class=\"ects-cell\">10<\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/div>\n\n<\/body>\n<\/html>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estructura del plan de estudios Gu\u00eda del estudiante MUMIA-US 26\/27 Estructura del Plan de Estudios &#8211; MUMIA M\u00f3dulo \/ Materia Asignaturas Tipo ECTS I. MARKETING Y ESTRATEGIA Estrategias de marketing y direcci\u00f3n comercial Optativa 4 Investigaci\u00f3n de marketing Optativa 4 Creaci\u00f3n de empresas e Innovaci\u00f3n Optativa 4 Estrategias de Marketing avanzadas Obligatoria 6 Estrategias y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-280","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":178,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages\/280\/revisions"}],"predecessor-version":[{"id":1796,"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/pages\/280\/revisions\/1796"}],"wp:attachment":[{"href":"https:\/\/master.us.es\/mumiaus\/wp-json\/wp\/v2\/media?parent=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}